New tourism study finds Kangaroo Island top destination for Chinese visitors

A study by the South Australian State Government and Tourism Research Australia has found Kangaroo Island is the top destination for Chinese visitors to the state.

Chinese visitors continue to be the fastest growing market, spending more than $250 million a year.

The State’s clean air, wildlife and opportunities for adventure and exploring have high appeal for the market, with an increase in visitor numbers of 41% between December 2015 and December 2016.

Minister for Tourism Leon Bignell said Kangaroo Island appeals to Chinese visitors because it is like ‘a zoo without fences’.

“There are experiences across Kangaroo Island which allow visitors to get up close and personal with our wildlife – from the sea lions and dolphins to koalas, kangaroos, reptiles and birds of prey.

“Our strategy of targeting high-end visitors has also received a huge boost from Lonely Planet, which named South Australia as one of the top five regions in the world to visit in 2017 and the Kangaroo Island Wilderness Trail as one of the ‘Best New Openings’.”

An additional $70 million has been invested by the State Government to market South Australia nationally and internationally.

Chinese language signs have also been introduced at Adelaide Airport, main roads and key spots across the city in 2016 to help address the growing number of Chinese visitors.

Mr Bignell said the number of Chinese visitors has almost doubled in the past year.

“International visitor expenditure is a record high of $971 million…

“Projections suggest South Australia could attract up to 57,000 Chinese visitors by 2020, bringing with them an associated expenditure of $450 million – and we want to encourage as many Chinese visitors as we can to come to South Australia.”

March 22, 2017