Lannister Group is tapping into the massive Chinese wine market in an unconventional way
SASD Connect business Lannister Group has been featured in the Adelaide Advertiser for their new internet ‘variety show’.
The show, which is called ‘Taste of Australia’, aims to not only promote the Lannister brand but also South Australia more broadly.
Each video will be released on the first of the month.
“Wine company Lannister is showcasing South Australia to potentially millions of new customers in China following the release of its internet variety show The Taste of Australia earlier this month.
“The company has developed the show, which takes a lighthearted look at wine-tasting and how to become better versed in how to appreciate and understand wine, over the past few months and has so far shot three episodes.”